01
Natural Indian cotton
Breathable, soft and ideal for long summer lunches, resort evenings and city escapes.
A.M.E. Est 2023
Adventure Meets Elegance.
Limited-edition shirts, hand block-printed in Jaipur for long lunches, new cities and evenings you never planned.
Shop the ShirtsThe collection
Five shirts, each carrying a place.
Paris, Doha, Marrakesh, Varkala and Byron, limited pieces designed to stand apart without trying too hard. Only 60 pieces available per print.
About Us
Created for individuality, authenticity and timeless design.
Born in Sydney in 2023 from Italian origins and a singular vision, A.M.E. was created to help others rediscover elegance through pieces that enhance confidence and personality. It is for those who choose distinction over conformity and understand that true style is never loud. It is perceived.
Read the Atelier story
The process behind our garments
Every shirt begins its journey in Jaipur.
Crafted from natural Indian cotton, each piece is hand block printed using wooden blocks carved by hand exclusively for A.M.E. and coloured with natural dyes derived from dried flowers.
Subtle imperfections in the print are not flaws, but marks of the human hand quiet signatures of the artisan behind each garment.
Finished with hand-made coconut wood buttons and produced in limited quantities, no two shirts are ever truly identical.
100%natural Indian cotton
Naturaldyes from dried flowers
Coconutwood buttons
Materials
What touches the skin matters.
A.M.E. pieces are designed to feel as considered as they look. Natural, tactile and finished slowly by human hands.
02
Dyes from dried flowers
Botanical colour gives each print a softer, more human character than synthetic uniformity.
03
Coconut wood buttons
Hand-finished details that keep the garment grounded in nature, not mass production.
People of A.M.E.
Worn beyond the atelier.
Real people, real places and the stories carried in every shirt.
Marcel Bakar | FASHION & CONTENT CREATOR
Marcel has been one of the nicest creators I’ve had the pleasure of working with. I feel he embodied the essence of A.M.E., styling the Byron Shirt seamlessly.
People of A.M.E.
A.M.E. worn at Bask Gili Meno by Luke Robinson, one of my best clients and, most importantly, a dear friend.
A.M.E. worn in the wild
Nicholas is a friend from Spain. He was one of the first people I asked to model for A.M.E. and truly supported me during the brand’s launch.
People of A.M.E.
Some encounters stay with you long after they happen. JÖRGEN KOLNI represented Sweden at two Olympic Games, competing in sailing at Mexico City 1968 and Montreal 1976. A life shaped by the wind, the sea, and the relentless pursuit of excellence. When we met, however, he didn’t speak about medals. He spoke about life. About embracing every opportunity, staying curious, and making the most of the time we’re given.
A.M.E. worn in the wild
Francesco and I met in Sardegna through a dear friend, his partner. When he saw the Paris print, he immediately fell in love with it.
View feature
People of A.M.E.
I had the pleasure of meeting Bjorn on the boat back from Gili Meno. We started talking after he noticed my shirt, and he soon became both a client and a supporter of the brand. He is honestly one of my favourites.
A.M.E. worn in the wild
Alejandro is one of the most beautiful people, inside and out, that I’ve had the pleasure of meeting on this journey. We became friends through my best friend, Rain, while he was visiting Australia. He kindly joined us for a shoot simply to support A.M.E. and help our small brand grow, something I’ll always be grateful for.
View featureFounder philosophy
Elegance is not loud. It is perceived.
— Amedeo Pennacchi, Founder of A.M.E.
Letters from the atelier
Join the A.M.E. world.
Receive 10% off your first shirt by email, plus new editions and stories from the atelier.
Meet the founder
The story behind A.M.E.
A personal note from Amedeo the man behind the brand on the meaning of A.M.E.